Cendaire

The reason we built Cendaire

Most growth advice is noise. Fluff-filled decks, overpriced retainers, and consultants with no skin in the game. We’ve seen it all – and we built Cendaire to do the opposite.

The old model says growth comes with more risk, more cost, and more complexity. That’s not strategy. That’s surrender. We believe in a better path – one that scales value without diluting control or loading pressure onto already stretched teams.

Our leadership team has built, scaled, and exited businesses worth billions in AUM – including a £600 Million trade sale and a £1.5 Billion expansion in wealth management. We’ve led strategic growth inside global institutions like Citibank, Fortis, and Standard Chartered – and helped founders connect with major investors and leaders like Richard Branson and Jim McColl. We know what creates value, what kills it, and how to unlock it without the fluff.

Cendaire exists to flip the script. We deliver strategic clarity, access to capital, and high-leverage growth plans that actually work. No fees for ideas. No one-size-fits-all templates. Just disciplined, founder-aligned execution designed to build legacy, secure exits, and realise what your business is truly worth.

Whether through partnerships, growth plans, or acquisitions, we act like owners, aligning incentives and unlocking what most operators can’t.

We’re not here to follow the rules. We’re here to change them.

Led by industry experts with decades of success

Our leadership team consists of highly accomplished executives, investors, and dealmakers with experience at the highest levels of corporate finance, private equity, M&A, and business growth strategy.

  • £1 Billion+ in business growth experience. Led mergers, acquisitions, and strategic expansions across multiple industries.
  • Built, scaled, and exited businesses with billions in AUM, including a £600 Million trade sale and a £1.5 Billion wealth management expansion.
  • Connected our clients with top investors and business leaders, including Richard Branson, James Caan, Scottish billionaire businessman Jim McColl, and John Caudwell.
  • Structured growth strategies for global firms, with leadership experience at Citibank, Fortis, Standard Chartered, and Quilter Cheviot.

Why choose us...

Access You Can't Buy

We unlock doors most can’t even knock on – connecting founders to elite capital, high-level partnerships, and serious buyers through private networks.

Results That Speak

Our leadership has built and exited businesses worth billions, led strategic growth for global institutions, and helped founders engineer high-return exits — including a £600M trade sale.

We Win When You Do

We don’t take retainers or fees for theory. Our model is built on shared upside – we only engage where we believe in the outcome.

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